“Change is constant.” That’s a fact of life and in every business today. Businesses have transformed tremendously over the years, the technology, most especially the birth of the digital, has changed the way people do business and market their products and services. With the digital transformation and business evolution, people need to be skilled and updated with the digital changes, trends, and marketing to thrive in work or business.
Valerie Fischer is a woman who helps people cope and thrive with these changes. With her Neuro-Linguistic Programming background, her 20 years in corporate advertising and marketing, and the digital marketing skills she learned from her first business venture which is an e-commerce site, she designed a framework around Brain Science Selling, which she uses to help entrepreneurs thrive in their business.
Valerie’s training and coaching business started last year in April when she lost her dream job as Chief Marketing Officer of a real estate company. Valerie and her boss were not seeing eye to eye when it came to how to pivot the sales and marketing team to digital.
To inspire courage to create change
According to Valerie, she started the business because she wants to help new and aspiring entrepreneurs. Her why is to inspire courage to create change. She believes that entrepreneurs are changemakers. Their ideas, insights, concepts, products, services, innovations create opportunities and jobs. She believes that the more that we help entrepreneurs, the better for our society.
Valerie thinks she’s fortunate enough to start her training business smoothly. The pandemic created the need for businesses to transform digitally and she saw that opportunity to step into the role of a trainer, mentor, and consultant quickly. Leads and sales kept on coming for her even without sales calls, Facebook ads or email marketing. For Valerie, it was purely personal brand in the beginning. However, challenges came when she decided to try and penetrate the international market. She also mentioned battling with imposter syndrome as one of the challenges she faced when she was starting this business.
A unique brand differentiates itself from the rest
When asked what sets her brand apart from the rest, Valerie believes that she has both the certification and actual experience in business, marketing, and advertising compared to other coaches and trainers in the market. The way she teaches is very Meta. Along with the concepts, she also implements the same Brain Science Selling Techniques.
A Great Life
Valerie describes the life that she’s living now as a great one. She also mentioned that sometimes she feels guilty about having that kind of life. She said that it’s a good thing her husband is always there to remind her that they worked hard to get there and that they deserve every minute of it.
With everything Valerie has accomplished, she believes that grit has everything to do with her success.
Brain Science Selling
Many believe that Brain Science selling is the future of selling. Brain Science selling uses science-based research to help marketers understand how a buyer’s brain thinks and how it is influenced and affected. When you sell in a way that corresponds with how the brain is wired to make purchases, you’ll boost your sales. These are just some of the concepts that Valerie teaches in her programs. She also prepared a FREE video training on How to Bootstrap your Digital Business using Brain Science Selling to help new entrepreneurs go digital without spending big bucks.
Dream, Do, Succeed
Most probably, you’ve heard about the law of attraction. It states that you have the power to attract the things you want into your life. It also says that like attracts like and that your thoughts have power. It means that you can turn your thoughts into reality if you frequently, ultimately, think and focus on your dreams. Valerie also believes in the law of attraction, but she thinks it’s effective only for people who work for their dreams. So if you want to succeed in life, work, or business, here’s Valerie’s message for you:
Follow Valerie's online journey
On Instagram: @realholavaleria
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