From working as an OFW to being the founder and CEO of multiple businesses, this mom has come a long way. Elsie Jordan L. Blanco, founder and CEO of Vibrant Wellness Trading Corporation, started with a dream of being able to spend more time with her family while still providing for their needs. She was an OFW for 10 years who decided to go home to build her dreams.
Elsie, also known as “LCEO” to many, began her entrepreneurial journey making handmade crafts that reached everywhere around the globe. When she returned to the Philippines, she decided to put up a food business called The Purple Beetle Cafe. She then started exploring other businesses that can help her extend a hand to the community and provide for her family.
Today, Elsie has built multiple businesses including Laser Colorworks Printing Corporation, Limitless Creative Marketing Corporation, Leading Clusters IT Solution, and JDPM Manufacturing Business Solutions.
Amongst these businesses, Elsie is more popularly known as the woman behind Vibrant Wellness Trading Corporation. Vibrant Wellness is a direct selling marketing company that promotes balanced well-being and a healthy lifestyle which offers products that range from health, beauty, and wellness while allowing the community members to do business with the company. It is one of the fastest-growing wellness companies in the Philippines.
On a Mission to teach Entrepreneurship to Filipinos
Elsie’s role as a provider helped her understand the need for everyone to generate income for their families. Elsie wanted to teach entrepreneurship to many Filipinos and believes that having an entrepreneurial mindset is a stepping stone to a better future. Through Vibrant Wellness, Elsie is able to fulfill this advocacy.
Vibrant Wellness is a brand for anyone who is looking for a healthier alternative to their everyday consumables. Having a wide array of products makes Vibrant Wellness a family-friendly company with commodities for everyone.
The Importance of Having the Right People and a Strong Support System
Vibrant Wellness Trading Corporation was born in 2020, during the pandemic season. Despite the uncertainty, Elsie saw the need for people to create more income sources and pursue better health. According to her, it is natural for a business to face challenges. This pandemic, for example, is a big challenge for every business, whether big or small. Yet, Elsie believes that with the right people, anyone can overcome the challenges they face.
Like most entrepreneurs, there are also days when Elsie feels like everything is too much to handle at once. She admits that some days when she feels exhausted, she would tend to question herself if everything is really worth it. However, she would also realize that everything doesn’t need to be perfect, these struggles are normal and these things make us humans.
Elsie said that whenever these days hit her, she would always go back to her deepest whys.
The Vibrant Community
This young CEO is a witness to how strong and powerful her Vibrant global community is. As a one-year-old company, it is no doubt that through their help, she was able to bring Vibrant to other countries. Elsie believes that through the community’s unwavering support, vibrant is continuously flourishing not only in the Philippines but overseas well, catering to more than 55 countries around the globe, making it one of the fastest-growing wellness brands in our country.
The Vibrant Woman
Being an entrepreneur is no easy feat, and so is being an OFW. Whenever she had to go back to work and leave her family in the Philippines, she dreads goodbyes at the airport. To some, it means a better future and a brighter tomorrow for their loved ones, but for Elsie, it was another time away from them. More occasions missed. More times she wished she was there. But back then, she thought, it was the only way to give them a better life.
Today, Elsie is most proud of her freedom- being able to choose when and where she spends her time with and most especially seeing her kids grow and being able to be there for her loved ones in good times and in bad.
Elsie is an epitome of a vibrant woman who sets the headstrong, gets stuff done, values what matters most, and able to shine a light for others. The road to success is a tough one but Elsie believes that success is the sum of your daily actions, be it small or big effort.
LCEO’s first rule? STAY in the business. If you stop, you will lose the chance.
Elsie sees to it that she provides The Vibrant Community with lots of learning and growth opportunities. Currently, Vibrant Wellness Trading Corporation is in partnership with Mattel Barbie and Mattel Hot Wheels. They also have an existing collaboration with Jinkee Cosmetics. Their projects include The Jinkee Cosmetics Women Supporting Women Campaign. The brand is represented by its celebrity ambassadors, Mr. Joross Gamboa and Ms. Regine Angeles.
For health, wellness, beauty products, and business opportunities, follow Vibrant Wellnes Trading Corporation or join the Vibrant Community
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