How Graphic Design Can Save Your Brand
- Joy de Jesus
We all know that having good visuals is a great way to attract people to a product or what a business wants to say. The way people see and recall, your brand can be made more robust with the right visuals.
A great design is influential when building a brand since people form opinions within milliseconds. If you’re losing ground with your market, most likely it’s your brand, not your products or service, because poor design can put your business at risk.
Establishing your brand identity and making it successful doesn’t happen overnight. It takes time, effort, and enough patience to get it to skyrocket. Successful businesses attest to this.
One example of this is Nike – one of the most popular brands in the sports and fashion industry. Nike was known as Blue Ribbon Sports. After its rebirth, the swoosh gained recognizability throughout the years. It fits the brand completely with its depiction of motion and energy that is vital in a football shoe.
When Do You Need It?
If you think a good design is expensive, you should look at the cost of a bad design. Starting a business or reinventing one begins with 10,000 hours of market research. A complete understanding of your company paves the way for better methods, identity, marketing, and other business processes. Here are the telltale signs that rebranding should be on your agenda:
Your Branding Feels Outdated
It doesn’t matter when you start your business. When you look around your competition, and they start looking similar to you, it’s time to rebrand. You probably got the trendiest logo when you initially created it. That trend may have caught on, and now, everyone else wanted to have them, too.
Your Business Has Evolved
When you include more services or products, your branding should evolve with it, too. Growth can mean additional people to target. Your current logo may no longer speak to them, so a rebrand is not optional; it’s a must. Forget the 90’s feel. Give your business a fresh look to help gain new customers and keep loyal ones. Get in with the Times, New Roman!
Lost in the Competition
The chances of finding a brand similar to yours when using a generic logo are high. Using online logo makers won’t give you a unique look. It will only result in looking exactly like everyone else. The primary purpose of branding is to separate you from your competitors. If your branding confuses you with them, rebrand as soon as possible or risk losing your market.
Final Thoughts
All these can be overwhelming, especially for startups and small businesses with limited resources. To ensure that you don’t veer from your branding, secure a Graphic Designer that can get you a high-quality design without breaking the bank.
Joy de Jesus
Joy is a proud curly-haired Graphic Designer that enjoys dancing, handcrafting, and finding reasons to laugh, smile, talk about exciting things, exploring and living life as how God meant it to be. Check her out on Facebook, Instagram, and Twitter @JoyyyV
